Max ASP Selects Camrivox for Winning CTI Solution Nov. 6, 2008

Telesales specialist chooses Flexor Software to integrate snom telephony with Salesforce CRM, maximising efficiency and gaining competitive advantage

Cambridge, UK - Camrivox Ltd, a Unified Communications innovator and developer of Computer Telephony Integration (CTI) software for the SME market announces that Max ASP GmbH, an international telesales specialist based in Ulm, Germany, has chosen Flexor Software to simplify their business processes and gain a significant edge in the highly competitive telesales market.

For an organisation relying on CRM activity for business success, the ability to easily integrate VoIP telephony with an on-demand CRM system can deliver significant business advantage by improving productivity and streamlining business processes.

Flexor CTI builds on the low cost, full-feature model of on-demand software to deliver an easily installed CTI solution that will help Max ASP to compete head-on with much larger organisations. Features such as click-to-dial and on-screen call control raise productivity, whilst the ability to log and report on all call activity ensures that team sales performance along with inbound, outbound and call time efficiency is maximised.

Uniquely delivered at the desktop, Flexor CTI is easily installed and endlessly scalable, bypassing costly system and equipment upgrades, and speeding implementation.
“We’re delighted that Max ASP has selected Flexor Software for their business,” commented Malcolm Wood, CEO for Camrivox. “In such demanding economic conditions, the ability to raise productivity and performance without significant investment becomes very attractive. With Flexor CTI, Max ASP have a quickly installed solution that can be easily scaled as they grow their business.”

“We’re very excited about using Flexor CTI,” commented Adam Lamont-Brown, Managing Director for Max ASP. “Because it is so easily installed and supported, we are able to quickly roll this out across our offices in Ulm and Johannesburg without any of the usual IT support difficulties that can be experienced with an international company. We are already seeing the performance improvements we expected.”

Flexor CTI is available for a growing range of on-demand CRM applications. For further information and a free trial version visit

About Camrivox

Camrivox Ltd offers customers simple and effective Telephony Integration with CRM. The company has pioneered the development and delivery of Flexor Software, greatly simplifying CRM Telephony Integration that has traditionally relied upon large investments in infrastructure, hardware and support staff. With Flexor Software uniquely delivered and supported at the PC level, companies can bypass this resource-laden route, improving business processes and increasing customer satisfaction. Camrivox, founded in 2005, is headquartered in Cambridge, UK. For more information, see

All names, products, and services mentioned herein are the trademarks or registered trademarks of their respective organizations and are the sole property of their respective owners. Camrivox and Flexor are trademarks of Camrivox Limited.
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